HIGH SEASON — Ramadan, seasons and occasions

The symbol isn't the problem. People love it and wait for it. The problem is that it gets posted as-is, so the greeting scrolls by and nobody remembers who sent it.

So our rule doesn't change: the symbol stays, but it's rebuilt from the brand's own world.

• Final: the Ramadan cannon became a telephoto lens on a cannon carriage, firing light at the crescent. Here, every shot is a photo.
• Shine: the cannon fires soap bubbles instead of powder, and the Eid sheep wears the Shine uniform, brushing a sneaker.
• Dott Pizza: the Ramadan bunting in the alley turned into pizza slices, and on Eid a cow, a sheep and a goat ride in the car with their eyes on the pizza.
• SPARK: the Eid ram in a red leather jacket and sunglasses, holding a SPARK cone: "Fire up your Eid."
• Business Building: an IT company, so the Eid sheep sits at the desk with its hoof on the mouse.
• House of Warmth: the name itself became the image: a wooden cabin lit from inside, with the cannon aimed at it.

The same rule runs through Musawir, The Girls and Seen Park: the lantern beside a photographer's camera, in the hand of one of the car wash team, or an arch opening onto the city at night.

The goal: a greeting people recognize without looking at the logo.

Ramadan, Eid and seasonal designs for brands in Egypt and Saudi Arabia: the symbols people love, in each brand's own language.