WHITE COATS — Social and ads for clinics and medical centers
Nobody wants to visit a clinic. We make people want to follow one.
The clinic is the place people put off the longest. And the usual medical post widens the gap: a smiling doctor in a stock photo, jargon nobody understands, warnings that scare more than they reassure.
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So we keep two things apart: the information stays medical and accurate; the image stays human and light. Fear becomes a character, advice becomes a story, and a procedure becomes an image you get without an explanation.
Four clinics in Egypt and Saudi Arabia, each with its own language:
Orthodontics: the tooth became a character with a life of its own. It talks about crowding on a therapist's couch, picks its braces from a wardrobe like clothes, and takes a selfie with friends in colorful braces. For kids, it holds a child's hand in the clinic: "nothing to be afraid of". On National Day, the teeth wear the shemagh around the dallah.
Dermatology and cosmetology: pimples sit at a dinner table eating their favorite meal: sweat, clogged pores and excess oil. And sunscreen becomes the essential item in "the survival bag against pigmentation".
Aesthetic medicine: summer skin mistakes on a long receipt, with the total "damaged skin". And the treatment steps on the screen of an old handheld console on the beach: "Build Your Summer Glow".
Surgical oncology: the hardest subject on this page, told with the calmest image: a glass shield protecting a lotus flower, and "we'll remove the disease and keep your beauty". Lift procedures were presented as engineering, with blueprints, a ruler and measurements.
The goal: followers understand before they're afraid, and remember the clinic before they need it.
Social media and ads for clinics and medical centers in Egypt and Saudi Arabia: orthodontics, dermatology and cosmetology, and surgery, in a language that reassures and makes sense.
BOMA STUDIO
Removing the disease while keeping the look"We'll remove the disease and keep your beauty": a pink glass shield with a lotus flower inside, the red masses kept outside on a hospital bed. A heavy subject told with a calm image: treatment protects, it doesn't frighten.
Saudi National Day campaign"Stay tuned for National Day offers": three teeth in shemaghs in a majlis around the dallah, a falcon beside them and fireworks spelling 96 in the window, above "Our pride is in our nature". The clinic celebrates like any Saudi home.
Teeth crowding campaign"Years of hiding my smile, and crowding is to blame": an anxious tooth on a therapist's couch, a memory of crowded teeth above its head, the therapist a bespectacled tooth taking notes. A problem that embarrasses people, told as a therapy session.
Acne triggers campaign"Don't serve pimples their favorite meal": three red pimples at a dinner table, with plates labeled sweat, clogged pores and excess oil. Medical advice turned into a dinner party nobody wants to host.
Pigmentation prevention campaign"The survival bag against pigmentation": a hand pulling SPF 50+ sunscreen from a purple bag, surrounded by a hat, sunglasses and a water bottle. Sunscreen as the must-have in the summer bag, not a product on a shelf.
Choosing your braces campaign"Choose the braces that suit your smile": a happy tooth at a wardrobe, holding a hanger with braces on it. Types of braces presented like clothes: everyone picks what suits them.
Summer glow campaign"Build Your Summer Glow": hands holding a pink handheld console on the beach, the steps on screen: Skin Booster, Lip Filler, Biostimulator, Botox. The treatment plan became game levels, each step leading to the next.
Foods to avoid with braces"5 foods to avoid during your braces journey": a tooth in braces holding up a warning sign beside popcorn, gummy candy, whole apples, nuts and sticky sweets. Information every braces patient looks for, designed to be saved and shared.
Gaps between teeth campaign"Today's gaps can become tomorrow's problem": teeth holding on to each other at a cliff edge, pulling up a falling tooth with a clear aligner. The problem that looks small today, pictured at the edge.
Summer skin mistakes campaign"5 mistakes ruining your skin this summer": a long receipt rising above a pink clinic chair, listing the mistakes one by one, with the total: Damaged Skin. Skin pays for every mistake, and the receipt says so without a lecture.
Patience with braces campaign"The smile waiting for you is worth every moment of patience": a glum set of teeth in a chair before a mirror that shows it smiling, neatly aligned in braces. Patience with treatment, pictured as a promise right in front of it.
Breast lift campaign"Lift, tighten, engineer": a fuchsia bra on a wire form among blueprints, a ruler and a measuring tape. The procedure presented with an engineer's precision, not exaggerated promises.
Children's dentistry campaign"The clinic is play and fun, nothing to fear": a laughing child holding the hand of a big tooth in braces, the clinic behind them. A first visit to the dentist, presented like an outing with a friend.
Smile with confidence campaign"With braces, you won't be afraid to laugh in photos": teeth in colorful braces crowding into a selfie, one of them flashing a peace sign. Braces aren't something to hide; they're part of the picture.
All work
