Nobody reads the description. They decide from the photo and the price.
Two Saudi camera gear stores, two opposite problems: people didn't know what one of them sold, and were afraid to buy from the other at all.
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So the work didn't start with an ad. It started with two questions: what can't the customer see, and what are they afraid of?
Final: people knew it as a place to rent camera gear, and that was it. They had no idea what products it carried. We built a plan to show every product and every service on Instagram and Snapchat, around one idea: Final is the superhero for photographers and directors. A scene needs a special camera you don't have, a missing light, a specific lens? Final gets it to you mid-shoot, fast. Every product runs on the same warm brown style, so any ad reads as Final at first glance.
Keno: it sells used camera gear, and people are wary of used gear and hidden faults. So the whole campaign was built on trust: every piece is inspected first by experts and technicians before it reaches you. And Keno red runs through every design, from the inspection ads to the Ramadan greeting.
For each of them we built an identity that lives on the website and on social media.
The result: Final reached huge numbers and big gains, and Keno grew and earned real trust with its customers.
Content, ads and social media for e-commerce stores in Saudi Arabia, made so customers can see the product and trust it before they hit "buy".
BOMA STUDIO
Pocket cameras arrival ad"The world's newest shooting beasts have landed at Final": two pocket cameras on a rock in warm brown light. An arrival ad that tells photographers what they're after is already in stock.
DJI Osmo Pocket 4P specs adThe DJI Osmo Pocket 4P with its specs on the visual itself, 4K and 240fps. "DJI's newest camera just landed at Final!" introduces the product and says it's in stock, in one look.
Insta360 Luna Ultra 8K ad"The most powerful 8K camera!": the Insta360 Luna Ultra center frame, with "Now at Final" in bold type. The same arrival series, in the same color and light.
App download ad · Canon R6 Mark IIThe Canon R6 Mark II, "a lens that never misses", with a "Download the app" button. The same product ad doubles as an invite to Final's app.
DJI vs Insta360 comparison ad"Try and compare for yourself": the DJI Osmo Pocket 4P against the Insta360 Luna Ultra. Instead of leaving customers torn between the two, the ad invites them to book a trial and pick what fits their style.
Nikon Z8 adThe Nikon Z8, "absolute power": the camera alone on a rock, its name spaced out above it. A simple product ad that lets the camera do the talking.
GoPro Hero 13 adThe GoPro Hero 13, "ready for any adventure": a mountain biker bursting out of the camera's screen. The ad sells what you'll do with it before the specs.
Canon R6 Mark II adThe Canon R6 Mark II, "a lens that never misses": the lens points straight at you, the camera on a rock in warm brown light.
Hollyland Venus IV Air live streaming adThe Hollyland Venus IV Air for creators: "4K live streaming and 24 hours of nonstop runtime", with a live stream running on the screen above it.
Canon EOS R6 Mark III adThe Canon EOS R6 Mark III, "go beyond what's possible": the new generation on a rock, with "deeper intelligence, speed that defies time".
Sony Alpha A7 IV adThe Sony Alpha A7 IV, "details deeper than sight": a full-frame camera center stage, under its name in big type.
Nikon 70-200mm lens adThe Nikon 70-200mm F/2.8 S: "say goodbye to low light and enjoy professional cinematic separation." The lens sits at an angle, its features around it.
App download ad · Nikon Z8The Nikon Z8, "absolute power", with a "Download the app" button. A version of the product ad that sends customers straight to the app.
Round the clock hours campaign"Shooting has no schedule, so we're now open 24 hours": Kingdom Centre and a "24H" as tall as Riyadh's towers, with a camera on the road. The photographers' superhero is up all night.
Battery and memory card question post"Forgot the battery or the memory card? What now?": Final's superhero character holds up a battery and a memory card. A question that gets photographers talking about a crisis they've all lived through.
New year greeting"Happy New Year 2025": Final's superhero celebrates with a sparkler. The same character shows up for occasions, so he stays the face of the brand.
Gear case post"We always pack and test all the gear well before the shoot... but!!": a shocked photographer over his gear case. A post about the exact moment Final exists for.
Most rented gear post"Tell us what you rent most, and level up your work!": the rental catalog open on a laptop. A post that reminds customers Final rents too, and learns what they need most.
All your gear in one place campaign"Imagine everything you need for a shoot, in one place?": cameras, lenses, softboxes and lights on a rock against Keno red. The first message: all the gear is here.
As good as new campaign"As good as new": a Canon camera nested in a box of packing peanuts, like it just left the factory. Used gear, presented with the same respect as new.
Gear behind the shot post"Go pro with Keno": a photographer shooting a perfume bottle, each piece of gear tagged with its name. The gear is shown at work, not sitting on a shelf.
Order with confidence campaign"Order with peace of mind!": a customer at his laptop watches a video of the actual camera before ordering it. Trust comes from seeing it with your own eyes.
Save your money campaign"Save your money": cash going into a clear box that holds a camera. Inspected used gear is the smarter way to the same results.
Customer service campaign"Customer service, available 24/7": a vintage phone receiver on Keno red. Buying used means needing to know someone will pick up, any time.
Safe delivery campaign"Because camera gear is a trust... we deliver it safely": a Keno team member holding a packed, padded gear case. Delivery is part of the trust, not an afterthought.
Why photographers buy used post"Know why so many photographers choose used?": a smiling photographer with his camera. A question that turns fear into curiosity and opens the case for used gear.
Magician hat campaign"Know the magic Keno does?": cameras and lenses flying out of a red magician's hat. Used gear, brought back like new.
Founding Day campaign"The day we began": a rider on a white horse in black and white, beside the Founding Day emblem in Keno red. A Saudi occasion in the brand's own identity.
Ramadan greeting"Ramadan Mubarak": a crescent built from cameras and lenses on Keno red. A Ramadan greeting where the brand never puts its gear down.
Gear inspection campaign"Keno gear, 100% guaranteed": a technician tests a lens on an inspection rig. The heart of the campaign: every piece is checked by experts before it's sold.
New arrivals campaignAn open box of neatly packed cameras, lenses and accessories, with a call to catch the latest arrivals on the website.
All work
