RIYADH FILE — Campaigns and ads for the Saudi market
Different market. Different taste. Same standard.
On Founding Day and National Day, every brand in the Kingdom posts the same horse, the same Diriyah, the same Sadu pattern. The difference between a greeting that scrolls by and one that gets saved is in the details: ghutra or shemagh, the color of Najdi mud brick, the occasion's official identity, and the dialect customers actually speak.
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We're a studio from Egypt working for the Saudi market, so we study that taste before we open a single file. The rule: the occasion stays the way people know it, and the brand steps into it with a real offer or an idea from its own world.
Final: the "The nation through your lens" campaign for National Day, from lenses suited to shooting the celebrations to a "shoot, share and win" contest. On Founding Day, the discount code itself is called "Yawm Badeena", the day we began.
Musawir: a countdown with an hourglass and a camera, a full production crew under "Our pride is in our authenticity", and a clear offer: "Book the photographer, and leave the commission to us." On Founding Day, a warrior before a Nabataean rock-cut tomb, and a camera in front of Diriyah.
Shine: Diriyah in Shine purple, and the offer "one on you, the second on us" on a sneaker atop a rock in a desert valley.
Keno: a masked rider on a white horse, with the horse pattern from the Founding Day identity in Keno red.
Seen Park: theater curtains opening onto a rider and a falcon among the dunes, above "1139 AH - 1727 AD".
Even the orthodontics clinic: the teeth wear the shemagh and sit around the dallah.
The goal: designs that look made from inside the market, not exported to it.
Founding Day and Saudi National Day campaigns and ads for brands in Saudi Arabia, made in Egypt with Saudi details.
BOMA STUDIO
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Founding Day campaign · discount code"Yawm Badeena": a rider in a shemagh on a rearing horse inside a carved stone arch, above "Code: Yawm Badeena, 20% off". The occasion's own name became the discount code, so customers celebrate as they buy.
National Day countdown post"The countdown has begun": a young man in a thobe holding an hourglass in one hand and a camera in the other, shot from above in a majlis. The hourglass counts down to National Day; the camera is ready for it.
The homeland through your lens campaign"The nation through your lens": a young man in a shemagh raising a Sony camera, a rider and the flag in front of the lens. The campaign tells photographers National Day is waiting for their shot.
National Day offers teaser"Stay tuned for National Day offers": three teeth in shemaghs in a majlis, one pouring coffee from the dallah, a falcon standing by. A teaser for the offers in the clinic's language, with the hospitality of a Saudi majlis.
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National Day lenses campaign"Lenses made for shooting the National Day atmosphere": a young man tossing a lens into the air in front of green Sadu weavings. The offer is clear, and the motion makes the product the hero.
Shoot and win giveaway"Shoot, share and win SAR 1,000": an open carved wooden box releasing cameras, mics and banknotes in golden light. A contest that gets followers shooting National Day themselves.
National Day family portrait campaign"Photography is the only language understood anywhere in the world": a photographer shooting a Saudi family in a majlis, above "Our pride is in our ambition". The photographer frames the shot from behind; the family is the picture.
National Day crew campaign"Our pride is in our authenticity": a crew of four, two in thobes and shemaghs and two in abayas, holding a camera, a cinema camera, a clapperboard and a drone. The platform says it has a full crew for any shoot, men and women alike.
Book a photographer with no fee campaign"Book the photographer, and leave the commission to us": a male and a female photographer with their cameras in front of a colorful Saudi-patterned wall and palms. The offer tackles what worries customers most on booking platforms: the commission.
Founding Day campaign · second pair offer"One on you, the second on us": a white sneaker with Shine purple on a rock in a desert valley, camels walking in the background, with the horse pattern from the Founding Day identity. A Founding Day offer in Shine's language: the second pair is on them.
Founding Day post · Diriyah in purple"Yawm Badeena": Diriyah's mud-brick buildings in Shine purple, the horse pattern above them in teal. The occasion's best-known symbol, colored in the brand's identity.
Founding Day campaign · the warrior"Yawm Badeena": a warrior with a shield and sword before a Nabataean rock-cut tomb, the horse pattern above him. The Kingdom's history in a cinematic shot, the way a platform built on photography would tell it.
Founding Day post · rider and falcon"Yawm Badeena, 1139 AH - 1727 AD": theater curtains opening onto an equestrian scene: a rider on a rearing white horse and a falcon spreading its wings among the dunes. Founding Day presented as a show, as befits an entertainment venue.
Founding Day post · the masked rider"Yawm Badeena": a masked rider on a white horse, the horse pattern around him in red. The whole image is black and white and Keno red is the only color, so the brand shows without a big logo.
Founding Day post · camera at Diriyah"Yawm Badeena": a camera standing before Diriyah's mud-brick buildings on a black background, the horse pattern above in white. The simplest equation: the occasion and the camera, and nothing else.
All work
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