Restaurants & cafés

TABLE ONE — Social and ads for restaurants and cafés

Restaurants don't lack good food. They lack a clear picture of who they're talking to.

Most restaurants and cafés that come to us know the crowd they want. They just can't reach it, or can't show their food in a way that fits the brand. The food is good, the post is forgettable, and the right customer scrolls past.

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So we don't start with design. We start with the market and the customer: who orders, when, with whom, and what makes them laugh. Then we build the whole brand around their taste: the products, bundles and offers the customer actually needs, and the way they reach them. The goal is a relationship that feels closer to friendship than to a transaction.

SPARK: we gave the brand a flame character in glasses, a young guy like most of its customers, full of energy, who thinks the way they do. The launch of its new crepes and bundles was built on friends hanging out on holiday: at the local ahwa, at the café, at the restaurant, in front of the PlayStation. Its seasons followed the same spirit: Ramadan, Eid, Sham El-Nessim and exam season.
Dott Pizza: one spirit running through every design, a mood that reaches every customer with the same way of thinking, from Eid to Ramadan.

The result: orders beyond expectations during the launch. More importantly, people kept coming back, and the brand built loyal regulars instead of one-time buyers.

Social media design, ads, food photography and seasonal content, made in Egypt for restaurants and cafés that want to look like their customers.

BOMA STUDIO

Social ad for a pizza restaurant: a crew member taking a phone order inside the branch — Branch and delivery campaign"Stop by, or should we stop by you?" One question sells both: the cashier takes an order on the phone while taking the dine-in customer's order at the same time.

Social design for a pizza restaurant: a cheese pull between two slices with the flame mascot — Cut it if you canThe cheese pull is the hero, and the flame stands in the middle daring you: cut it if you can. The character lives inside the moment people love most about pizza.

Eid al-Adha key visual: a ram in a red leather jacket beside the flame mascot and a fried chicken bucket — Eid ram key visual"Light up your Eid": the Eid ram in a leather jacket and shades, next to the flame and a SPARK cone. The same Eid, told in the brand's young voice.

Social ad for a pizza restaurant: a man biting three stacked slices on yellow with red typography — Fire up your hunger campaignOne bite through three stacked slices, with red-on-yellow type that burns like the brand's name. Hunger is the whole message.

Social post for a pizza restaurant: overhead shot of pizza boxes, drinks and friends holding game controllers — Friends night post"A hangout? Then there's pizza." Open boxes, PlayStation controllers and friends' hands. The same hangout the launch campaign was built on.

Food photography for a pizza restaurant: ranch chicken pizza on red with bold Arabic typography — Eidiya offer20% off the whole menu for Eid. The Eid money young people collect finally has somewhere to go.

Offer ad for a pizza restaurant: an overhead bundle of pizza, calzones, loaded fries and drinks — Eidiya bundleA bundle built for the whole group: a pizza, two calzones, two loaded fries and four drinks, each your pick. Sized for friends, not for one.

Ad for a pizza restaurant: the dining area with customers sharing pizza at white tables — In venue campaign"Your place at SPARK": a room full of young people sharing pizza. The branch is sold as a place to meet, not just a place to eat.

Close up food photography: margherita pizza with mozzarella and tomato sauce shot from above — Margherita close upFrom the series "Looks good, tastes better": an extreme close-up where the mozzarella and the charred crust do the talking.

Close up food photography: pizza topped with crispy chicken bites and ranch drizzle — Crispy chicken pizza close upSame series: crispy chicken and ranch drizzle, close enough to hear the crunch.

Close up food photography: pepperoni pizza with charred edges and melted cheese — Pepperoni close upPepperoni and toasted edges from above, with nothing pulling the eye away from the food.

Close up food photography: supreme pizza with chicken, peppers, onion and olives — Supreme pizza close upEvery topping shows its color: chicken, peppers, onion and olives, with the line written right on the food.

New product ad: chicken fajita pizza with a hand lifting a slice and long cheese strands — Fajita pizza launch"Fajita strips, that's it!": a slice lifting off with the cheese stretching. A new item introduced with one line and one bite.

The Ranch product ad: ranch chicken pizza styled over the printed menu sheets — The Ranch launch"Mild... but mighty": The Ranch on top of the SPARK menu. The line describes the flavor and the customer at the same time.

Product ad: two calzones on a cooling rack with a cheese pull on a red background — Calzone launchThe calzone split open on a cooling rack, cheese stretching. Presented as its own thing, not a folded pizza.

Food photography: two hands pulling apart a folded pepperoni and cheese pizza pocket on red — Folded pizza product design"Wait till you see what's inside": two hands pulling a folded pizza open on flat red. Curiosity is the ad.

Social ad for a pizza restaurant: a student eating a crispy chicken wrap outside a study centre — Exam season campaign"Hunger won't wait, but the exam can": a student outside the tutoring center, crepe in hand. The brand speaks its customer's language at the most stressful time of their year.

Social art directionA sharply styled guy, a bite of margherita, and stickers saying what's on his mind: Stop! Eat pizza first. The mood Dott Pizza speaks in, post after post.

Social ad: a man eating a crispy chicken wrap at a supermarket checkout — Hunger does not wait campaign"Hunger won't wait, but the customer can": the cashier ignores the queue, eyes closed over his crepe. Same line, new situation, another customer who sees himself in it.

3D ad: the flame mascot ringing a doorbell at night holding a pizza box — Late night delivery ad"Night out over? The night goes on with us": the flame knocking on the door late, box in hand. Delivery kept running after 9 pm during the curfew, and the ad said it with a smile.

Delivery ad: an open red pizza box with pepperoni pizza, calzone, wrap and dips — Delivery box campaign"What are you bringing?": the delivery box open on pepperoni, calzone, crepe and sauces. The question friends ask each other before any night in.

Product photography: a man holding a cone of loaded fries with cheese and crispy chicken on yellow — Loaded fries packaging shotThe loaded fries cone in SPARK packaging, held up against flat yellow. Product, packaging and brand in one frame.

Eid key visual: a yellow rollercoaster carrying a margherita pizza in every seat — Eid key visual"Welcome, Eid": a yellow rollercoaster with a margherita riding in every car. Eid's joy in Dott Pizza's language.

Ramadan post: a margherita pizza on a table draped in khayamiya fabric — Ramadan campaign · khayamiya table"Your Ramadan is sweeter with us": a margherita on a khayamiya tablecloth against deep red. Egyptian Ramadan at its simplest and clearest.

Eid key visual: a sheep in a red chef jacket serving a margherita pizza in the restaurant kitchen — Eid chef key visual"Eid is joy": the Eid sheep becomes a chef in Dott Pizza's kitchen and serves the margherita himself. The sheep every brand uses, only this time he's cooking.

Seasonal post: the flame mascot decorating pizza dough with painted eggs in front of a stone oven — Spring holiday postThe flame painting eggs on pizza dough in front of the oven. Sham El-Nessim, the SPARK way.

Eid post: the flame mascot watching TV with a plate of kahk and a glass of tea in an Egyptian living room — Eid campaign · kahk at homeThe flame in an old Egyptian living room with kahk, tea and the TV on. The Eid every customer grew up with at home.

Eid post: the flame mascot offering a tray of kahk in a decorated Egyptian alley at sunset — Eid campaign · kahk in the alley"Happy Eid": the flame handing out a tray of kahk in a decorated alley at sunset. The brand as one of the neighbors.

Ramadan post: flame hands presenting a pizza inside a red Ramadan tent with friends gathered — Ramadan campaign · the tentA Ramadan tent, friends gathered, and hands of flame serving the pizza. The same hangout idea, in Ramadan.

Ramadan key visual: the flame mascot firing a cannon built from stacked pizzas against the Cairo skyline — Ramadan cannon key visualA Ramadan cannon made of stacked pizza, fired by the flame over the Cairo skyline. Ramadan's most famous signal, in the brand's language.

TABLE ONE — Social and ads for restaurants and cafés

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